Introducing the ELTC.earth Survey -Examining the Emotional Impacts of Climate Change. As an early-stage business we want to gather a global perspective of people’s emotional reactions to the effects of climate change to inform our product development initiatives and inform society about the mental health challenges of the climate crisis.
We are committed to making a positive impact on the world. Our goal is to create products and services that will empower people to manage their emotional response and maintain high levels of emotional resilience in the face of climate change. Eco-anxiety is real for many people. [ELTC]
We believe that by helping people to better cope with stress and difficult situations, we can make a real difference in the world. The goal of this survey is to assess levels of climate or eco-anxiety across populations of people to inform what solutions we will provide.
Why Gather Quantitative Data?
Quantitative data is numerical information that can be analysed and used to make data-driven decisions. By conducting surveys and gathering quantitative data, we can gain valuable insights about our customers and their needs.


To achieve our objectives of improving the wellbeing of people suffering eco-anxiety, we are gathering quantitative data to help us understand who are and who are not potential customers. It will show us the depth of emotions felt and what most impacts those emotions for people. It will also inform us about the needs of our customers and enable us to dig deeper, identifying the capabilities that will deliver the most benefit to them.
What Are the Benefits?
There are many benefits to using quantitative data in product development. For one, it allows us to understand our target market and their preferences in a more concrete and objective way. We can also use the data to measure the effectiveness of our engagement with our potential customers and track the overall performance of our product. Additionally, quantitative data can be used to forecast future trends and make strategic decisions about the direction of our product development.
One of the most important ways we will use the quantitative data we collect is to identify how many people might need our services. We will engage directly with people who are willing to speak with us as an outcome of the data gathering exercise. This will give us the insight to develop a product that truly meets the needs of our customers.

We want you on this journey with us
We understand that your time is valuable and we are grateful for your participation in our survey. Your feedback is important to us and we take it seriously. We use this information to improve our products and services, and create a better experience for you, our valued customer.
Survey References:
This paper was hugely beneficial in identifying a series of questions that might enable us to align our results with those of academic studies performed around the world since this scale was originally put forward.
Data Protection:
We take our obligation to data privacy and protection very seriously. This survey is anonymous. We capture and store the absolute minimum of personal information from you and none of it makes you identifiable.
As a general rule, ELTC.earth does not collect or share personal information. There are a few specific cases (detailed below) where we capture email addresses and a single instance where we collect names.
- Surveys: ELTC Earth provides two types of surveys: public and managed. Both are anonymous and do not collect data that could tie a person back to their survey results.
- Public Surveys: Our publicly accessible surveys never collect personal information
- Managed Surveys: In the provision of managed surveys (surveys that are provided to a specific group of participants, by an employer for example), we are typically provided with a list of email addresses for the participants. In these cases, we do not tie the email addresses to any personal information. They are used to send out digital tokens and/or urls for specific surveys. Participant results are not tied to email addresses and once a managed survey has been completed, we destroy any record of the email addresses that were used.
- Website / Contact: If you contact us through our website and provide your name and email address, this information goes directly through Google and into our inboxes.
- Newsletter Subscription: The email addresses of users who subscribe for our newsletter (through the Subscribe page on our website), are stored at mailchimp. We occasionally make backups of our subscription emails list and store them solely for recovery purposes.
You can view the full ELTC.earth privacy policy here
Citations and References

What is Eco-Anxiety and How do I Solve it? (ELTC.earth, 2022)
The Hogg Eco-Anxiety Scale: Development and validation of a multidimensional scale (Hogg T.L. Stanley S.K., O’Brien L.V., Wilson M.S., Watsford C.R., 2021) – Accessed on 10 Jan 2022
ELTC.earth Privacy Policy (ELTC.earth, 2022)
Citations and references are your security that the information you get on ELTC.earth will be accurate and trustworthy