Introducing the ELTC.earth Survey -Examining the Emotional Impacts of Climate Change. As an early-stage business we want to gather a global perspective of people’s emotional reactions to the effects of climate change to inform our product development initiatives and inform society about the mental health challenges of the climate crisis.

We are committed to making a positive impact on the world. Our goal is to create products and services that will empower people to manage their emotional response and maintain high levels of emotional resilience in the face of climate change. Eco-anxiety is real for many people. [ELTC]

We believe that by helping people to better cope with stress and difficult situations, we can make a real difference in the world. The goal of this survey is to assess levels of climate or eco-anxiety across populations of people to inform what solutions we will provide.

Why Gather Quantitative Data?

Quantitative data is numerical information that can be analysed and used to make data-driven decisions. By conducting surveys and gathering quantitative data, we can gain valuable insights about our customers and their needs.

To achieve our objectives of improving the wellbeing of people suffering eco-anxiety, we are gathering quantitative data to help us understand who are and who are not potential customers. It will show us the depth of emotions felt and what most impacts those emotions for people. It will also inform us about the needs of our customers and enable us to  dig deeper, identifying the capabilities that will deliver the most benefit to them.

What Are the Benefits?

There are many benefits to using quantitative data in product development. For one, it allows us to understand our target market and their preferences in a more concrete and objective way. We can also use the data to measure the effectiveness of our engagement with our potential customers and track the overall performance of our product. Additionally, quantitative data can be used to forecast future trends and make strategic decisions about the direction of our product development.

One of the most important ways we will use the quantitative data we collect is to identify how many people might need our services. We will engage directly with people who are willing to speak with us as an outcome of the data gathering exercise. This will give us the insight to develop a product that truly meets the needs of our customers.

People brainstorming and analysing data

We want you on this journey with us

We understand that your time is valuable and we are grateful for your participation in our survey. Your feedback is important to us and we take it seriously. We use this information to improve our products and services, and create a better experience for you, our valued customer.

Survey References:

Some questions in this survey have been adapted from those described in The Hogg Eco-Anxiety Scale: Development and validation of a multidimensional scale. [HOGG]
This paper was hugely beneficial in identifying a series of questions that might enable us to align our results with those of academic studies performed around the world since this scale was originally put forward.

Data Protection:

We take our obligation to data privacy and protection very seriously. This survey is anonymous.  We capture and store the absolute minimum of personal  information from you and none of it makes you identifiable.

As a general rule, ELTC.earth does not collect or share personal information. There are a few specific cases (detailed below) where we capture email addresses and a single instance where we collect names.

You can view the full ELTC.earth privacy policy here

Citations and References

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Surely cutting down a tree will have a bigger environmental impact than choosing a plastic one for Christmas? It may seem counterintuitive to suggest otherwise. In most circumstances, however, that is the case. Read further to understand why.

Real or Fake: Weighing Up The Alternatives

Many of us concerned with what we can do to reduce our emissions feel concerned around Christmas time. It’s a time of celebration, a time where we splurge and enjoy ourselves but we’re also conscious about the potential for long term impact. So, we weigh up our options and try to do what’s best. What about our Christmas tree? Should we choose a real or fake Christmas tree?

Like me, I’m sure many of you would have thought that it would be the responsible thing to do for the planet to buy a fake Christmas tree and reuse it year after year. The reality is that if we take sufficient care about how we discard it, a natural tree actually might be the better option.

According to sources like The Carbon Trust [CARBON] and OmniCalculator [OMNI] it is in fact the case that a natural tree comes out on top, if not for the lower carbon emissions on a case by case basis but for the long term impact.  Let’s take a closer look.

Buy Local, Dispose of with Consideration

If you buy a locally grown and provided tree it can be anything from 2.5 CO2e to 4.5kg CO2e. This is quite low. In fact, the emissions are about the same as half an average Irish person’s [NDC] weekly consumption of milk [OWID]. The majority of the emissions are when the tree is discarded. If you choose to discard it in landfill, instead of chipping it or using as mulch, the emissions can increase to between 16kg CO2e and 21kg CO2e because it releases methane as it decomposes.

A mass-produced fake tree, comprised of steel and plastic, shipped from China or some other distant location will likely be in excess of 40kg CO2e [CARBON]. Only if you retain and use the tree for at least 8 -10 years would it be preferable, from the point of view of its carbon emissions, to have a fake tree.

But Don't Forget...

It’s not quite that straightforward. Natural trees, grown and harvested specifically for the purpose, actually contribute to reducing carbon. They capture carbon from the air making them net positive through their lifetime. On the other hand a fake tree contributes negatively in two further ways:


All told, if you have a fake tree, don’t replace it with a real one. The carbon emissions from our Christmas tree is relatively negligible in comparison to other aspects of our lives.

When your replica Christmas tree has reached its end of usable life as a tree, look for ways to further reuse it. Perhaps make decorations, such as a Christmas wreath, combining other recycled items. If you are debating whether to switch to plastic this year, the recommendation is not to. 

* The petrochemicals industry directly and other industries supplying them are responsible for ~10% of GHG emissions globally. In the past 25 years emissions associated with petrochemicals have doubled and that trajectory is expected to increase if our plastic use, in particular does not reduce.  [LUCRIS]. Petrochemicals are the long term bet that the oil and gas industry is investing in because they’ve known since the 1970’s the damage that burning fossil fuels is doing. They have actively attempted to hide from and confuse people about the long term damage being caused by fossil fuels and the impact of plastics [GUARDIAN][UNOHC]

Buy a real tree from a local grower, either a potted tree which can continue to grow after it has been part of the festivities or get it chipped/shredded when you’re finished with it. Better still, find a local charity or not for profit organisation and sponsor a tree plant.

What are other recommendations of things you can do during the festive season to ensure you minimise your impact on climate?

Every Little Thing Counts

Decorated Christmas Tree
Citations and References

Christmas Tree Footprint Calculator (omnicalculator.com, 2022) – Accessed on 28 Nov 2022

Petrochemicals and Climate Change – Tracing Globally Growing Emissions and Key Blind Spots in a Fossil-Based Industry (IMES/EESS report; Vol. 126, 2022) – Accessed on 28 Nov 2022

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Climate change is not a threat, it’s a reality. It would be easy to think that the climate crisis cannot be addressed. That it is too big a problem. That the challenges created by our ancestors and perpetuated by us, even to this day are unsurmountable. They are not though. We can make a difference.

There are so many opportunities to shape the world we live in, shape our economies, shape our societies and ultimately shape our future in ways that are good. We can do what’s needed to ensure the security of future generations and the planet we depend upon.

We Have Much To Be Optimistic About

In his Ted Talk, Kevin Kelly talks about how The future will be shaped by optimists [TED]. He makes some really good points about how humanity solves problems. While humanity has caused the climate crisis, this was not intentionally done. They were a byproducts introduced as the solutions to earlier problems. He goes on to talk about how people can and do get involved and take the action necessary when faced with big problems.

The Portents are Positive

People all around us recognise the issues and the importance of solving them.

In a survey of almost 27000 EU citizens performed on behalf of the EU Commission prior to the COP26 International Summit in 2021, 90% agree that Greenhouse Gas Emissions should be reduced to make the EU Climate-neutral by 2050 [EUCOMM]

In the same year Pew Research survey of over 16000 people of advanced economies in Asia, Europe and North America 80% of people surveyed are willing to make changes to the way they live and work to help reduce the impacts of climate change [PEW].

In Ireland a survey performed by the Environmental Protection Agency of 4000 people, 90% of people say that the country has a responsibility to act on climate change,over half said they would meet with an elected official or their staff and almost as many said they would write to or phone government officials about climate change [EPA].

It’s Not Just You

“Participants (80% to 90%) underestimated the US population’s concern for climate mitigation policies.”

We may not always realise the extent of people around us who share our desire for change.  In conjunction with the recent US Climate Bill, The Inflation Reduction Act, recent polls by Yale Program on Climate Change indicate that 66% to 80% of people in the US support major climate mitigation policies. However, many participants (80% to 90%) underestimated the US population’s concern for climate mitigation policies [SCIENTAM].

We should all believe in the power of people to rally behind a cause, to solve big problems, to achieve their highest potential. Whether it’s to make a difference in the world or just to make something of themselves. People accomplish great things when they’re given the right opportunity (and sometimes a little help).

We know the technologies needed to mitigate disaster and they are advancing rapidly to replace incumbent technologies. Take for instance the advancement, ubiquity and reduction in cost of renewable energy technology versus fossil fuels. Project Drawdown has assessed that there are potentially between $7 trillion and $13 trillion to be made in locations where Distributed Solar Photovoltaic energy production could be used  versus fossil fuels. This versus a net cost of $517 billion investment to implement those solutions. [PROJDRAW]

We also know the policies to be implemented. Governments this week have been debating the various proposals at COP 27 [FOEI] that need to be implemented. They don’t go far enough but the point is – we know them! We know what needs to be done.

Change doesn’t happen without people.

You. Me. Everyone. 

Waves of people can and will change the world for the betterment of everyone and our planet’s sustainability.

We must start now.

Every Little Thing Counts.

The Irish Government is seeking input from citizens via the Climate Action Consultation. This is an important opportunity to have your say before September 9 2022


For those of you living in Ireland, the Irish Government is seeking input from citizens via the Climate Action Consultation. Completing this survey is one of the ways you can ensure your voice is heard and it is clear to our government that you desire and expect their action on climate change.

This is an opportunity to make your voice heard. Ignoring it contributes to easing pressure on the government to push forward with policy change and implement the regime necessary to ensure the brighter, healthier, safer future for our planet and younger generations of Irish citizens.  Let them know that you care. Let them know that you expect them to increase momentum.

We’ve established ELTC.earth to empower people to take meaningful action to accelerate positive momentum on climate change. It’s true that we know the technologies, policies and activities required to make meaningful change [Interface]. The challenge is engaging people to take action. Influence real and lasting change by getting  involved, by being engaged in the process and the discussion. Be part of the change.

Act Now: Complete the Climate Action Consultation survey before September 9 2022

Citations and References

[Conversation] Climate Conversations 2022 (Department of the Environment, Climate and Communications, 2022) – Accessed 15 July 2022

Climate Takeback Survey (Interface, 2017) – Accessed – 18 Feb 2022

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Climate Change is the term that’s frequently used to describe the effects of Global Warming.  However, climate change and global warming are not necessarily synonymous. This article explains the terms climate change and global warming and directs you to resources to help you gain a more in-depth understanding if you so desire

Climate Change is the term that’s frequently used to describe the effects of Global Warming.  However, climate change and global warming are not necessarily synonymous. 

So, which is it, Climate Change or Global Warming?

This brief article explains the terms “climate change” and “global warming” and, at the end of the article, directs you to resources to help you gain a more in-depth understanding if you so desire. Our other resources will point you in the direction of what you can do to help mitigate the effects of climate change.

Climate Change

Climate Change refers to the changes in long term weather term patterns that can occur for natural reasons, or as a result of human activity. The standard period of analysis [Stanford] for climate set by the World Meteorological Organization is 30 years. Planet earth is a massive, yet delicate ecosystem. Its climate system [IPCC] is an interactive system consisting of five major components which are influenced by a number of external forces, the most important of which is the sun. 

Dark clouds over mountains
Dark clouds over mountains in Australia

These five major components of our planet’s climate are:

Global Warming

Global Warming refers to the effects of the warming of the planet throughout historic cycles or eras of evolution of life on earth.  Along with climate change the planet has gone through cycles of warmer and colder times and the resulting weather changes associated with those.  For example, as far as we know, earth has gone through at least five significant Ice Ages during the past 2.4 billion years [History].

Icebergs melting at the North Pole
Icebergs melting at the North Pole

Each one of those ice ages has resulted in thaws.  Scientists and mathematicians have been able to deduce and chart the earth’s temperature for many thousands of years, the majority of which has been a result of the earth’s orbit around the sun, axial tilt and solar radiation levels. (The earth should currently be undergoing a temperature cooling cycle [OSS] but due to the amount of greenhouse gasses in the atmosphere the opposite is the case.)

Wildfires burning
Cars submerged in water

What we need to be concerned with is the acceleration of global warming as a result of human activities caused by GHGs (Greenhouse Gases) and other pollutants gathering in the atmosphere and absorbing solar radiation and sunlight, resulting in a blanket effect on the earth.  

So, where we can expect certain warming or cooling of the planet as a result of the proximity and effects of the sun (see above), what we need to be concerned with is:

The Science is Clear

While there can be arguments made for the precise timing of certain events because of human activities on the planet or the exact nature of the changes on one part of the planet or the other, there is no doubt in the scientific community about the impacts global warming will have nor about the man-made accelerators of climate change.

It is important to note that no scientific papers have been published that have been peer reviewed and validated by the academic or scientific community and have contradicted the confirmed science of the negative effects of climate change, or, more importantly, the contributing factors to accelerated global warming. The peer review process [Conversation] is critical because it validates the techniques and conclusions that scientific research must follow.

The science is clear on what is accelerating global warming, but the good news is that we still have the opportunity to limit global warming to 1.5° Celsius by the end of this century, changing the pattern of global warming and the negative effects it would have on our planet.

Find out how you can play your part in ensuring the sustainability of our planet for current and future generations.

If you want to read more about the topics described here check out the references below this article.

Every Little Thing Counts.

People gathered together
Citations and References

Citations and references are your security that the information you get on ELTC.earth will be accurate and trustworthy